Perancangan Pengalaman Pengguna Aplikasi Agen Perjalanan menggunakan Design Thinking: Kasus Morvin Tour & Travel
Kata Kunci:
Perancangan pengalaman pengguna, Agen perjalanan, Design thinkingAbstrak
Morvin Tour & Travel merupakan salah satu agen perjalanan yang berada di pulau Bali. Karena dampak dari covid-19, sistem informasi yang dimiliki Morvin Tour & Travel telah dihapuskan oleh pihak ketiga, sehingga transaksi atau kegiatan operasional dalam Morvin Tour & Travel kembali dilakukan secara manual. Tujuan penelitian ini yaitu merancang pengalaman pengguna aplikasi untuk agen perjalanan menggunakan Design Thinking. Pendekatan ini digunakan karena berfokus kepada calon pengguna, sehingga aplikasi yang dirancang bisa memberikan kepuasan kepada pengguna sesuai yang diharapkan ketika memakai aplikasi. Penelitian ini menghasilkan rancangan aplikasi berbasis web dalam bentuk prototipe berfidelitas tinggi untuk dua segmen yaitu admin dan pelanggan. Prototipe untuk admin diujikan melalui wawancara, sedangkan untuk pelanggan diujikan menggunakan metode User Experience Questionnaire (UEQ). Pengujian perancangan prototipe menggunakan landasan dengan enam skala UEQ yaitu daya tarik (attractiveness), ketepatan (dependability), kejelasan (perspicuity), efisiensi (efficiency), kebaruan (novelty), dan stimulasi (stimulation), sehingga penelitian ini dapat mengetahui kesesuaian antara perancangan pengalaman pengguna dengan solusi permasalahan yang telah diperoleh. Hasil pengujian UEQ berada dalam kategori positif karena pada setiap skala UEQ memiliki nilai rata-rata diatas 0,8. Dan juga hasil dari proses perbandingan semua aspek (benchmark prototype) termasuk ke dalam kategori yang sangat baik (excellent).
Referensi
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Cardello, J., 2014. The Difference Between Information Architecture (IA) and Navigation. [Online] Available at: https://www.nngroup.com/articles/ia-vs-navigation/ [Diakses 23 12 2022]
Dam, R. F. & Siang, T. Y., 2019. Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results. [Online] Available at: https://www.interaction-design.org/literature/article/stage-2-in-the-design-thinking-process-define-the-problem-and-interpret-the-results#:~:text=A%20Point%20Of%20view20%28POV29%20is%20a%20meaningful,a%20design%20challenge%20into%20an%20actionable%20pro [Diakses 27 12 2022]
Dam, R. F. & Siang, T. Y., 2020. Define and Frame Your Design Challenge by Creating Your Point Of View and Ask “How Might We”.[Online] Available at: https://www.interaction-design.org/literature/article/define-and-frame-your-design-challenge-by-creating-your-point-of-view-and-ask-how-might-we [Diakses 21 12 2022]
Dam, R. F. & Siang, T. Y., 2022. What is Design Thinking and Why Is It So Popular?. [Online] Available at: https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular [Diakses 02 09 2022]
Data Statistik Wisatawan Mancanegara Kemenparekraf / Baparekraf Republik Indonesia. (n.d.). Kemenparekraf. Retrieved September 1, 2022, from https://kemenparekraf.go.id/statistik-wisatawan-mancanegara
Interaction Design Foundation, 2021. What is Ideation – and How to Prepare for Ideation Sessions. [Online] Available at: https://www.interaction-design.org/literature/article/what-is-ideation-and-how-to-prepare-for-ideation-sessions [Diakses 02 12 2022]
ISO 9241-110:2020, 2020. ISO 9241-110:2020(en) Ergonomics of human-system interaction — Part 110: Interaction principles. [Online] [Diakses 10 01 2023]
Juliawanti, L. (2021, August 6). Peluang Bisnis Travel Agent Beserta Jenis dan Cara Memulainya. Lifepal. https://lifepal.co.id/
media/bisnis-travel-agent/
Kemenparekraf, 2021. Statistik Wisatawan Nusantara. [Online] Available at: https://kemenparekraf.go.id/statistik-wisatawan-nusantara [Diakses 01 09 2022]
Mazurek, B., & Mamala, J. (2021). Development of a design concept for a prototype transport device using the Design Thinking method. EDP Sciences. https://doi.org/10.1051/matecconf/202133801016 [Diakses 02 12 2022]
McCombes, S. & George., T., 2022. How to Write a Problem Statement | Guide & Examples. [Online] Available at: https://www.scribbr.com/research-process/problem-statement/ [Diakses 02 12 2022]
Narang, B., Trivedi, P., & Dubey, M. K. (2017). Towards an Understanding of UX (User Experience) and UXD (User Experience Design), An Applicability based framework forEcommerce, Intranets, Mobile & Tablet & Web Usability. International Journal of Advanced Research in Computer Science, 8(5),2764-2768. https://doi.org/10.26483/ijarcs.v8i5.4130 [Diakses 02 12 2022]
Rosenfeld, L., Morville, P. & Arango, J., 2015. Information Architecture: For the Web and Beyond. 4th penyunt. Canada: O'REILLY Media Inc
Sensini, D. (2021, August 23). Perlakuan Pajak Atas Bisnis Online Travel Agent. Retrieved September 1, 2022, from https://ekonomi.bunghatta.ac.id/index.php/en/article/1867-perlakuan-pajak-atas-bisnis-online-travel-agent
Tim Publikasi Katadata, 2019. Pariwisata Indonesia Melesat - Infografik. [Online] Available at: https://katadata.co.id/timpublikasikatadata/infografik/5e9a5182bb9a6/pariwisata-indonesia-melesat [Diakses 28 11 2022].
UEQ Team, t.thn. User Experience Questionnaire. [Online] Available at: https://www.ueq-online.org/ [Diakses 10 01 2023]
usability.gov, t.thn. Visual Design Basics. [Online] Available at: https://www.usability.gov/what-and-why/visual-design.html [Diakses 10 12 2022]
Wuryandari, A. (2018, November 2). AFFORDANCES DAN DAMPAK TEKNOLOGI INFORMASI DAN KOMUNIKASI DI INDUSTRI PARIWISATA (STUDI KASUS TRAVEL AGENT DI SOLO), 9, 994. Retrieved September 01, 2022, from https://jurnal.umk.ac.id/index.php/simet/article/view/2527/1449
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