Implementasi Blockchain Berbasis Hyperledger Fabric pada Program Loyalitas Pelanggan
Kata Kunci:
Blockchain, integritas data, loyalitas pelanggan, smart contract, hyperledger fabricAbstrak
Program loyalitas pelanggan merupakan program yang tujuannya adalah memberikan penghargaan setiap pelanggan selesai melakukan transaksi. Program loyalitas pelanggan yang ada saat ini masih memiliki kekurangan dimana banyaknya manipulasi yang berasal dari pihak internal sehingga mengakibatkan pelanggan sering kehilangan dana dalam program, sehingga integritas datanya rendah. Dari permasalahan ini, maka disarankan solusi pembuatan program loyalitas sederhana berbasis blockchain dengan menggunakan platform Hyperledger Fabric dengan memanfaatkan sistem blockchain yang memiliki penyimpanan data terdesentralisasi, tingkat transparansi data transaksi yang tinggi melalui penerapan smart contract. Program disusun dengan menerapkan smart contract untuk mengakomodasi fungsi-fungsi utama dalam program loyalitas. Setelahnya, untuk memastikan integritas data, dilakukan tiga skenario pengujian terhadap program. Setelah dilakukan pengujian, diketahui bahwa integritas data dalam program loyalitas pelanggan menggunakan blockchain dapat terjaga. Yaitu dilakukan dengan tiga mekanisme utama yaitu dengan memastikan data antar peer yang terlibat adalah sama; membandingkan endorsement policy antara kedua peer organisasi saat salinan data diubah; dan mengharuskan agar perubahan smart contract mendapat persetujuan dari semua peer yang terlibat sehingga akan memperkecil kemungkinan manipulasi kontrak dan memperbesar jaminan integritas data.
Referensi
Agrawal, D., Jureczek, N., Gopalakrishnan, G., Guzman, M. N., McDonald, M., & Kim, H. (2018). Loyalty Points on the Blockchain. Business and Management Studies, 4(3), 80. https://doi.org/10.11114/bms.v4i3.3523
Bhutta, M. N. M., Khwaja, A. A., Nadeem, A., Ahmad, H. F., Khan, M. K., Hanif, M. A., Song, H., Alshamari, M., & Cao, Y. (2021). A Survey on Blockchain Technology: Evolution, Architecture and Security. IEEE Access, 9, 61048–61073. https://doi.org/10.1109/ACCESS.2021.3072849
Bulbul, S., & İnce, G. (2018). Blockchain-based Framework for Customer Loyalty Program. UBMK 2018 - 3rd International Conference on Computer Science and Engineering, 342–346. https://doi.org/10.1109/UBMK.2018.8566642
Dave, D., Parikh, S., Patel, R., & Doshi, N. (2019). A survey on blockchain technology and its proposed solutions. Procedia Computer Science, 160, 740–745. https://doi.org/10.1016/j.procs.2019.11.017
Dhillon, V., Metcalf, D., & Hooper, M. (2017). The Hyperledger Project. In Blockchain Enabled Applications (pp. 139–149). https://doi.org/10.1007/978-1-4842-3081-7_10
Santos, A. F., Marinho, J., & Bernardino, J. (2023). Blockchain-Based Loyalty Management System. Future Internet, 15(5), 1–24. https://doi.org/10.3390/fi15050161
Sonmezturk, O., Ayav, T., & Erten, Y. M. (2020). Loyalty Program using Blockchain. Proceedings - 2020 IEEE International Conference on Blockchain, Blockchain 2020, 509–516. https://doi.org/10.1109/Blockchain50366.2020.00074
Taherdoost, H. (2023). Smart contracts in Blockchain Technology: A Critical Review. Information (Switzerland), 14(2). https://doi.org/10.3390/info14020117
Yang, S. (2018). Interpretation of Consensus Mechanism in Block Chain and Its Future Development Trend. International Symposium on Communication Engineering & Computer Science (CECS 2018) Interpretation, 86(1), 441–446. https://doi.org/10.2991/cecs-18.2018.75
Agrawal, D., Jureczek, N., Gopalakrishnan, G., Guzman, M. N., McDonald, M., & Kim, H. (2018). Loyalty Points on the Blockchain. Business and Management Studies, 4(3), 80. https://doi.org/10.11114/bms.v4i3.3523
Bhutta, M. N. M., Khwaja, A. A., Nadeem, A., Ahmad, H. F., Khan, M. K., Hanif, M. A., Song, H., Alshamari, M., & Cao, Y. (2021). A Survey on Blockchain Technology: Evolution, Architecture and Security. IEEE Access, 9, 61048–61073. https://doi.org/10.1109/ACCESS.2021.3072849
Bulbul, S., & İnce, G. (2018). Blockchain-based Framework for Customer Loyalty Program. UBMK 2018 - 3rd International Conference on Computer Science and Engineering, 342–346. https://doi.org/10.1109/UBMK.2018.8566642
Dave, D., Parikh, S., Patel, R., & Doshi, N. (2019). A survey on blockchain technology and its proposed solutions. Procedia Computer Science, 160, 740–745. https://doi.org/10.1016/j.procs.2019.11.017
Dhillon, V., Metcalf, D., & Hooper, M. (2017). The Hyperledger Project. In Blockchain Enabled Applications (pp. 139–149). https://doi.org/10.1007/978-1-4842-3081-7_10
Santos, A. F., Marinho, J., & Bernardino, J. (2023). Blockchain-Based Loyalty Management System. Future Internet, 15(5), 1–24. https://doi.org/10.3390/fi15050161
Sonmezturk, O., Ayav, T., & Erten, Y. M. (2020). Loyalty Program using Blockchain. Proceedings - 2020 IEEE International Conference on Blockchain, Blockchain 2020, 509–516. https://doi.org/10.1109/Blockchain50366.2020.00074
Taherdoost, H. (2023). Smart contracts in Blockchain Technology: A Critical Review. Information (Switzerland), 14(2). https://doi.org/10.3390/info14020117
Yang, S. (2018). Interpretation of Consensus Mechanism in Block Chain and Its Future Development Trend. International Symposium on Communication Engineering & Computer Science (CECS 2018) Interpretation, 86(1), 441–446. https://doi.org/10.2991/cecs-18.2018.75
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