Perancangan Pengalaman Pengguna Aplikasi Penyewaan Alat Foto dan Video berbasis Website menggunakan Pendekatan Human Centered Design (HCD) (Studi Kasus: Aceh Camera)
Kata Kunci:
rental, human centered design, user experience, usability, usability testing, system usability scaleAbstrak
Popularitas media sosial yang meningkat telah memicu pertumbuhan pesat dalam fotografi dan videografi sebagai hobi dan peluang bisnis. Aceh Camera, sebuah UMKM di Kota Banda Aceh, telah berhasil mengelola 200-300 transaksi per bulan melalui sistem penyewaan manual menggunakan Whatsapp. Namun, kendala seperti ketidakmampuan pelanggan untuk memeriksa ketersediaan alat di luar jam kerja menjadi tantangan yang perlu diatasi. Sebagai solusi, Aceh Camera berencana mengubah sistem penyewaan menjadi online melalui website. Penelitian ini, menggunakan pendekatan Human Centered Design (HCD), bertujuan untuk memahami karakteristik pengguna dan menentukan fungsionalitas yang dibutuhkan untuk website, serta mengetahui sejauh mana nilai usability prototipe. Karakteristik pengguna ditemukan terbagi menjadi dua jenis, yaitu pelanggan publik dan pelanggan loyal. Uji usability dengan 10 tugas menunjukkan efektivitas prototipe website sebesar 88% ± 12%. Terkait efisiensi, pelanggan publik paling cepat menyelesaikan tugas kode T10 10 dalam 10 detik ± 3 detik, sedangkan pelanggan loyal paling cepat menyelesaikan tugas kode T9 dalam 10 detik ± 6 detik. Kedua jenis pelanggan paling lama menyelesaikan kode tugas T7, yaitu 88 detik ± 24 detik. Skor kepuasan pengguna, diukur dengan System Usability Scale (SUS), mencapai 83,75 ± 8,85 untuk pelanggan publik dan 81,25 ± 10,33 untuk pelanggan loyal.
Referensi
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Albert, B., & Tullis, T. (2022). Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics. Morgan Kaufmann.
Babich, N. (2018). Top 4 Principles of Human-Centered Design. [Online]Available at : https://uxplanet.org/top-4-principles-of-human-centered-design-5e02751e65b1 [Accessed 24 July 2023]
Bangor, A., Kortum, P. T., & Miller, J. T. (2008). An Empirical Evaluation of the System Usability Scale. International Journal of Human-Computer Interaction, 24(6), 574–594. https://doi.org/10.1080/10447310802205776
Beny, Yani, H., & Mahargya Ningrum, G. (2019). EVALUASI USABILITY SITUS WEB KEMENKUMHAM KANTOR WILAYAH JAMBI DENGAN METODE USABILITY TEST DAN SYSTEM USABILITY SCALE. In Research : Journal of Computer, information system, & technology management Online (Vol. 2, Issue 1). https://jambi.kemenkumham.go.id/
Brooke, J. (1995). SUS: A quick and dirty usability scale. https://www.researchgate.net/publication/228593520
Dam, R. F. (2020). Improve Customer Experience with UX Investments that Increase ROI. [Online] Available at: https://www.interaction-design.org/literature/article/improve-customer-experience-with-ux-investments-that-increase-roi [Accessed 16 Oct 2023]
Guo, F. (2012). More Than Usability: The Four Elements of User Experience, Part I. [Online] Available at: https://www.uxmatters.com/mt/archives/2012/04/more-than-usability-the-four-elements-of-user-experience-part-i.php [Accessed 13 November 2023]
ISO 9241-210. (2019). Ergonomic of human - system interaction - Human-centred design for interactive systems.
Sauro, J., & Lewis, J. R. (2016). Quantifying the user experience: Practical statistics for user research. Morgan Kaufmann.
Subekti, R; Tjitrosudibio, R. (2006). Kitab undang-undang hukum perdata : Burgelijk Wetboek / diterjemahkan oleh R. Subekti, R. Tjitrosudibio. Jakarta: Pradnya Paramita,.
UXPin. (2021). The UX/UI designer’s guide to user-centered design. [Online] Available at: https://www.uxpin.com/studio/blog/user-centered-design/ [Accessed 18 Oct 2023]
Wijaya, A. S. (2019). Human Centered Design Dan Perbedaan Dengan User Centered Design – School of Information Systems. [Online] Available at : https://sis.binus.ac.id/2019/06/21/human-centered-design-dan-perbedaan- dengan-user-centered-design-2/ [Accessed 22 August 2023]
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